Juan serves as Finance and Strategy senior leader in the Family office's investments. He is involved in the analysis of investment opportunities and fundraising activities. On a daily basis he supports the founders and C level executives to define the company strategy and dealing with special projects such as complex vendor negotiations, ERP implementations, business model preparation and financial reporting.

Juan has more than 10 years scaling up high growth startups in the Fintech, SaaS and Technology industries. His bast experience includes M&A deals, debt reestructure, building and managing global teams, and implementing ERP systems. In his prior roles he served as Interim VP Global Controler at MURAL, before that was the Head of Finance at Jampp and prior to it the Regional Accounting Senior Manager at WeWork for Latin America. He started his corporate career in Deloitte Argentina in the International tax department.

He holds an Accounting Degree and a post graduated degree in International Accounting, Audit & Tax. He also served as board advisor of the Digital Marketing Program at the University of San Francisco School of Management.